Who we are

In this Privacy Policy, references to “we” or “us” are to SHUCLUB Limited, a company incorporated
in England and Wales (Company Registration No: 08484075) whose registered office is at Boundary
House, Cricket Field Road, Uxbridge, England UB8 1QG.

Introduction

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store, handle, and keep that data safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights under the 2018 General Data Protection Regulations, and how SHUCLUB LIMITED uses your data; for example, we will explain things such as our identity checking procedure and how we use data to build a picture of you. We hope the following sections answer any questions you have; if not, please do get in touch with us.

Explaining the legal basis, we rely on

The General Data Protection Regulations set out several different reasons for which a company may collect and process your personal data, including:

Consent
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters.
When collecting your personal data, we’ll always make clear to you which data is necessary in
connection with a particular service.

Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase and pass them to our courier.

Legal compliance
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting SHUCLUB LIMITED to law enforcement.

Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business, and which does not materially impact your
rights, freedom, or interests.
For example, we will use your purchase history to send you or make personalised offers available.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.

When do we collect your personal data?

When you visit our website and use your account to buy products and services.
• When you create an account with us.
• When you purchase a product or service in store or by phone, but don’t have (or don’t use) an
account.
• When you engage with us on social media.
• When you join our loyalty scheme.
• When you contact us by any means with queries, complaints, etc.
• When you ask one of the employees to email you information about a product or service.
• When you enter prize draws or competitions.
• When you fill in any forms.
• When you receive an e-receipt.
For example, if an accident happens in a store, an employee may collect your personal data.
• When you’ve given a third party permission to share with us the information they hold about you.
• We collect data from publicly available sources (such as the Land Registry) when you have given them your consent to share information or where the information is made public as a matter of law.

What sort of personal data do we collect?

• If you have a web account with us: your name, gender, date of birth, billing/delivery address, orders and receipts, email, and telephone number. For your security, we’ll also keep your login password encrypted.
• Details of your interactions with us through contact centres, in-store, or online.
For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you make, items you view or add to your basket, and your wish list.

How and why do we use your personal data?

We want to give you the best possible customer experience. One way to achieve that is to get the richest possible picture of who you are by combining the data we have about you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’
section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions,
We might not be able to provide some services you’ve asked for.
For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.

Here’s how we’ll use your personal data and why:
• To process any orders that you make by using our websites or in-store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
For example, your details may need to be passed to a third party to supply or deliver the product or service you ordered, and we may keep your details for a reasonable period afterwards to fulfil any contractual obligations, such as refunds, guarantees, and so on.

• To respond to your queries, refund requests and complaints. Handling the information you send enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout.
• To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the
integrity of our websites. We’ll do all of this in pursuit of our legitimate interests.
For example, you can check your password when you sign in and use automated IP address monitoring to identify potential fraudulent sign-ins from unexpected locations.
For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having.
• To comply with our contractual or legal obligations to share data with law enforcement.
For example, when a court order is submitted to share data with law enforcement agencies or a court of law.
• To build a rich picture of who you are and what you like, and to inform our business decisions, we’ll combine data captured from across our business, third parties and data from publicly available lists as we have described in the section ‘What Sort of Personal Data do we collect?‘
We’ll do this based on our legitimate business interest.
For example, by combining this data, this will help us personalise your experience and decide what content to share with you.

 

Combining your data for personalised direct marketing

We want to bring you offers and promotions that are most relevant to your interests at times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across our business as described above. For this purpose, we also combine the data we collect directly from you with data we obtain from third parties to whom you have given your consent to pass it on to us, such as the Land Registry mentioned above.

How we protect your personal data

We know how much data security matters to all our customers. We will treat your data with the utmost care and take all appropriate steps to protect it.
We have appropriate security measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal information to those
who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach when legally required to do so.
We secure access to all transactional areas of our website using ‘https’ technology.
Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.
We regularly monitor our system for possible vulnerabilities and attacks.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical purposes, analysis and business planning.

Who do we share your personal data with?

We sometimes share your personal data with trusted third parties. They provide an integral part of the service we provide to you and support our business operations. Examples of the kind of third parties
We work with:
We take all reasonable steps to ensure that the third parties use any personal data in strict accordance with the 2018 General Data Protection Regulations.
For further information, please contact our Data Protection Officer.

Where your personal data may be processed

Where your personal data is transferred outside the EU, we take all reasonable steps to ensure that the protection offered by the GDPR travels with the data.

What are your rights over your personal data?

An overview of your different rights
Under the General Data Protection Regulations, you have the right to request:
• Access to the personal data we hold about you, free of charge in most cases.
• The correction of your personal data when incorrect, out of date or incomplete.
• For example, when you withdraw consent, or object, and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end.
• That we stop using your personal data for direct marketing (either through specific channels or all channels).
• That we stop any consent-based processing of your personal data after you withdraw that consent.
• Review by an employee of any decision made based solely on the automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision). You have the right to request a copy of any information about you that the SHUCLUB LIMITED holds at any time, and to have that information corrected if it is inaccurate. To ask for your information, please contact the Data Protection Officer, SHUCLUB LIMITED, Boundary House,
Cricket Field Road, Uxbridge, England UB8 1QG or email info@shuclub.co.uk.
If we choose not to act on your request, we will explain the reasons for our refusal.

Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to provide proof of your permission to act.

How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:
• Click the ‘unsubscribe’ link in any direct marketing email communication that we send you.
We will then stop any further direct marketing emails.
• If you have registered online, sign in to your account, visit the ‘My Account’ area and update your communications options.
• Write to the Data Protection Officer, SHUCLUB LIMITED, Boundary House, Cricket Field
Road, Uxbridge, England UB8 1QG or email info@shuclub.co.uk.

Any questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact one of the following:
• Write to us at Data Protection Officer, SHUCLUB LIMITED, Boundary House, Cricket Field
Road, Uxbridge, England UB8 1QG or email info@shuclub.co.uk.
This Privacy Notice was last updated in December 2026
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